THEKEY.TO CONSPIRACY 20-22 JAN 2011 COLUMBIAHALLE BERLIN

THEKEY.TO is the international fair for green fashion, sustainable lifestyle and culture in Berlin and has established itself firmly as part of the Berlin Fashion Week programme. Already it is recognised as one of the most important platforms in its sector – The world of Green Fashion.

THEKEY.TO CONSPIRACY offers the upheaval a forum: ”It is a good-hearted Conspiracy.”, says Gereon Pilz van der Grinten, founder of THEKEY.TO: “Pioneering brands, innovative chains of distribution and influential networks team up at THEKEY.TO to a powerful, ever growing commu- nity. We want to mobilize, and by this give the evolution of a ‘world- conscious’ fashion the neces- sary impulse: The growth of the industry is to change the world.”

Frans Prins, founder of THEKEY.TO: “Since initiating THEKEY.TO two years ago the number of green fashion brands presented at the Berlin Fashion Week has increased from 20 to more than 100. The conventional industry is slowly following suit with their own eco-offerings. Green fashion is proving to be not only a trend, and is starting to make its way into the mainstay of society. THEKEY.TO offers the growing industry a foundation for economic success and inspiration and buying agents a high-grade choice in innovation.”

We are a conspiratorial sustainable-fashion-mob disguised as a trade show

The Italian presence at this winter edition includes some very interesting brands:

 

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