Proud to be Italian!

Livia Firth more then anybody else has been able to turn the red carpet into a GREEN one!

Her involvement in Sustainable Fashion is known, she is also very aware of the chance she is given each time she has to accompany her husband, Colin Firth, on a red carpet. The exposure on the media is massive and the attention at how each celebrity is dressed is a crucial point in any article or reportage.

Today again another of these chances. Colin was honored a Star on the Hollywood Walk of Fame. Livia was wearing Stewart+Brown and Riccardo Rizieri shoes.

Livia and Colin Firth

Livia, Colin and the STAR! - from http://yfrog.com/gyyb7zmj

She will of course relaunch her Green Carpet Challenge for 2011, you can follow on her blog on Vogue.co.uk

Beside all this let’s not forget the work she does, together with her two brothers Nicola and Alessandro Giuggioli, at Eco Age, a shop, a showroom, but not only. This is what they say:

Eco is an exciting new retail concept and the first of its kind – a store, showroom, consultancy and green hub that offers inspiration, ideas and specific domestic solutions for all those who want to lead a greener and more energy efficient life

Reading an interview she gave to the italian newspaper Il Sole 24 Ore (in italian) she mentioned the imminent opening, in 2011 – so this year, of an Eco Age also in Milan. This will be a very important step for Ethical Fashion in Italy, and we really look forward for more information on this.

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