IL BELLO E IL BUONO: le ragioni della moda sostenibile (The Beautiful and the Good: reasons for sustainable fashion)

The Beautiful and the Good is a book by Maria Luisa Frisa and Marco Ricchetti.

Maria Luisa Frisa is now the director of Fashion and Design course at IUAV in Venice.
Marco Ricchetti is an economist, CEO of Hermes Lab and lecturer in Economy of Fashion at IED Milano.

The official launch will be the occasion for a very interesting talk on sustainable fashion with few of the most influent people within the Italian Fashion System. The presence of the authors alongside Anna Zegna, vice-president of the Camera Nazionale Della Moda Italiana (Italian Fashion Chamber), Michele Tronconi, president of Sistema Moda Italia (Italian Fashion System), Raffaello Napoleone, Pitti Immagine – CEO, and others will give to the presentation of the book an interesting perspective. The chance will be not only to talk about materials, certifications and ethics but also, and substantially, about esthetics and markets, two basic arguments if we want Sustainable Fashion to continue experimenting, innovating and bringing success and work to different sectors of the Textile and Fashion Industry.

the appointment is for June the 7th, 11am, at Tremelloni/Politeca Library of Politecnico di Milano/Bovisa Campus, Via Durando 10 – 20158 Milano.

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