Archive for November, 2011

Quagga: from extinction to re-birth

The Quagga project aimed to create and distribute protective winter clothing highly  attentive to environmental sustainability and  ethical responsibility. The team behind this brand comes from different backgrounds but all were involved with leading international clothing brands. With time realized how the fashion industry was damaging the planet and the people and how this information was likely stating to propagate making an increasingly important part of the public more responsible.

The complexity of the manufacturing process – Quagga Team says in their website – and the use of very different materials (waterproof fabrics for outdoors, inner linings, padding, metal elements, artificial or synthetic fibres for accessories and finishings, supports for labels, and tags), makes it extremely difficult to certify the entire supply chain, as instead occurs in projects for non-complex (but still of great value – Editor’s Note) fair trade clothing, such as T-shirts, shirts, polo shirts, sweatshirts, and various accessories. This is very difficult, but not impossible, and we have succeeded in it. So much so that our efforts were rewarded with the only certification that the ICEA, the prestigious Institute for Ethical and Environmental Certification, has ever awarded to complex clothing items.

This slideshow requires JavaScript.

In Quagga’s 2011-12 A/W collection, 6 different models are presented for both Men and Women. The is urban with a great attention to details and shapes. Of course the materials and manufacture are an important aspect of Quagga’s jackets and ,thanks to transparency approach the brand wants to have with its costumers, an amazing “map of suppliers” (only in Italian) shows where each component is produced, finished or tailored.

%d bloggers like this: