Archive for April, 2014

H&M’s surprising PR gaffe

See on Scoop.itEthical Fashion

On Friday morning, I received an unusual email from the H&M clothing brand. It mentioned a recent episode of a French television news show, “Envoy&eacute…

See on observers.france24.com

Upcycle | Driving Fashion Forward with Amber Valletta | L Studio Presents – YouTube

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Turns out, your frienemy’s outfit doesn’t just look trashy. It also creates a lot of trash—114 billion pounds a year. Fortunately, there are some bright, you…

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Handprint – YouTube @fashionrevolutionitalia

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Who really made your clothes? From Director Mary Nighy and Producers White Lodge comes Handprint, a provocative short film starring Elettra Wiedemann. Premie…

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We Asked the World’s Top Fashion Schools: How Are You Teaching Sustainability to Tomorrow’s Designers? – theFashionSpot

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We query the world’s top fashion schools to find out how they are teaching sustainability to tomorrow’s designers.

See on www.thefashionspot.com

Technology could allow hemp and flax to break cotton’s global hold on textiles

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Typically seen as a scratchy, hippy material, bast fibres can now be softened to produce cloth that rivals cotton

See on www.theguardian.com

‘The Deadly Cost of Fashion’

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A photojournalist who covered last year’s deadly collapse of the Rana Plaza building in Bangladesh draws connections to New York from clothing labels he found in the rubble.

See on www.nytimes.com

Yoox Group innova anche nella sostenibilità sociale e ambientale

See on Scoop.itModa Sostenibile

«Non possiamo applicare la nostra creatività ai prodotti, perché vendiamo abbigliamento, accessori e oggetti di design fatti da altri. Ma possiamo essere creativi, innovativi e, idealmente, leader, su servizi, progetti e modi di comunicarli all’esterno: il bilancio di sostenibilità nasce da questo impegno».

See on www.moda24.ilsole24ore.com

Moda etica e sostenibile: quando la comunicazione è al limite del greenwashing

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Molti brand del mondo della moda parlano di sostenibilità, facendone uno dei pilastri della propria comunicazione, ma pochissimi fanno seguire alle parole anche dei fatti concreti: è quanto emerge dal report Feel Good Fashion 2014, realizzato dal sito comparativo olandese Rank a Brand per esaminare trasparenza e csr dei marchi del settore dell’abbigliamento e delle calzature.

See on greenbiz.it

Japanese firm in eco-fashion game-changer? | Fashion & Retail News

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Ecotextile News is the environmental magazine for the global textile industry supply chain. It provides exclusive news, features and in-depth comment together with the latest market analysis on the move towards a more sustainable textiles and clothing sector. It is a must read for responsible retailers, brands and forward-thinking textile companies.

See on www.ecotextile.com

H&M, Zara Commit to Eliminate Deforestation From Their Clothing | Ecouterre

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H&M and Zara have pledged to eliminate the use of endangered-forest fibers in all of their rayon and viscose clothing.

See on www.ecouterre.com

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