Ethical Fashion in Paris

Paris, as in each season, confirms to be innovative and avantgarde and so sustainable fashion gains each season more and more a prominent position.

This year Ethical Fashion Show moved to renown Carrousel du Louvre and from this time onwards will be seasonal and not annual. More the 100 brands and designers from all over the exhibited in a nice and cosy atmosphere, from kids fashion to accessories, from bijoux to women ware. Beside the “usual suspects” who exhibit since years, like Jux, Trading For Development, Deux filles en fil, some new entries stood out for innovative design and materials.

Kondakis, young designer based in Kenya presenting a range of clothes realized with parachute fabric or non mulberry silk dyed with vegetable colours with a complementary collection of fashion jewellery in “dead wood” (not cut but picked in the forest).

Kondakis silk dresses

Kondakis wood bangles

Doreen Mashika, a fashion accessories brand from Zanzibar where the use of traditional african wax textiles merges with an innovative and modern design.

Doreen Mashika - Clutch bags

Smateria, if up-cycling is at its heights this Cambodian brand deserves a special place in it. The use of fishing and mosquitoes nets, crocheted plastic bags and recycled motorbike seats to make bags and travel accessories gives to their collection a peculiar and charming look.

Smateria - Recycled motorbike seats begs

Smateria - Fishing net bags

In Port de Versailles, the official location of Paris pret a porter fairs, the section named So Ethic gathered more then 50 brands including Green Orange Collective where 22 Dutch designers presented their consciously produced creative fashion (among them Elementum by Daniela Pais , and Rianne De Witte), and a few interesting designers part of Now Showcase, a US based collective, extremely appealing the shoe designer Olsen Haus and the New York produced collections of Kelly Lane.

Also the new trends pavilions of Who’s Next and Premiere Class were constellated of sustainable fashion brands, from the amazing Misericordia, to the very italian ones as Heidi Ritsch, Reale slow fashion and Dalaleo.

Dalaleo - Recycled can pullrings

The growing presence of sustainable fashion brands in traditional fairs in an undoubtedly a positive sign so we ask to ourselves when will the Italian market start joining this wave with a successful fair dedicated to ethical fashion?


alf re-creation: young, stylish, reused!

From the friendship of three Padua students the idea of offering something new in fashion. “The world surrounding us gave already all the raw material we need, now it is time to find a way to gather all this”, from this concept they decided to give new life to unused things they would find around them. Truck PVC covering, felt scraps, unwanted shirts, bicycle tubes, tailor’s measuring tapes are some of the components of alf re-creation accessories, the rest is just experimenting.

re-place… re-made… re-birth… let’s play is their motto to create belts, bags and other accessories combining materials and ideas, trying approaches and solutions always in a trendy and urban way.

Ethical Kids Fashion @ Pitti Bimbo

Also in the 73rd edition of Pitti Bimbo there will be an interesting section for eco-ethical kids clothing. This prestigious kids fashion show, opening in Florence from June 23rd to the 25th, will guest in the central pavilion all eco-ethical collections from famous italian and international brands.

EcoEthic at Pitti Bimbo is the expression of the eco-evolution of baby fashion, a selection of collections that have chosen ethics and eco-friendliness as their cornerstone. These are companies from all over the world that use organic and bio materials produced with respect for nature and as part of a supply chain that protects local products and small communities as well as safeguarding the planet.

Here the brands of the EcoEthic sections, an interesting mix of Italian and European companies presenting organic and hand made kids clothes and accessories:

Bubino – Fatto con amore in Italia

Frilo Swissmade

Jolie Poupée

Inch Blue




Mon Petit Bébé


Paola Maria

Vincent et Olive

Jail Tailoring: Sartoria Sanvittore

We all know the importance of work as a tool for social reintegration for detainees. This concept is the root of Cooperativa Alice a social cooperative working in Sanvittore and  Bollate detention centers both in the Milan area. They run three workshops, two within the prison premises and one outside, employing detainees and professionals, tailoring for third parties and their own fashion and bridal collections.

In September 2010 the opened a shop called Sartoria Sanvittore, as their line to commercialize both their collection.

On may 25th, they presented the bridal collection, now available at Sartoria Sanvittore in Via terraggio 28, 20123 Milan.

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IL BELLO E IL BUONO: le ragioni della moda sostenibile (The Beautiful and the Good: reasons for sustainable fashion)

The Beautiful and the Good is a book by Maria Luisa Frisa and Marco Ricchetti.

Maria Luisa Frisa is now the director of Fashion and Design course at IUAV in Venice.
Marco Ricchetti is an economist, CEO of Hermes Lab and lecturer in Economy of Fashion at IED Milano.

The official launch will be the occasion for a very interesting talk on sustainable fashion with few of the most influent people within the Italian Fashion System. The presence of the authors alongside Anna Zegna, vice-president of the Camera Nazionale Della Moda Italiana (Italian Fashion Chamber), Michele Tronconi, president of Sistema Moda Italia (Italian Fashion System), Raffaello Napoleone, Pitti Immagine – CEO, and others will give to the presentation of the book an interesting perspective. The chance will be not only to talk about materials, certifications and ethics but also, and substantially, about esthetics and markets, two basic arguments if we want Sustainable Fashion to continue experimenting, innovating and bringing success and work to different sectors of the Textile and Fashion Industry.

the appointment is for June the 7th, 11am, at Tremelloni/Politeca Library of Politecnico di Milano/Bovisa Campus, Via Durando 10 – 20158 Milano.

Impronte di pace: peace steps

Peace Steps is probably not the best translation of “Impronte di pace“, it would be better to talk about footprints or footmarks, but at the end of the day the meaning would be there: going somewhere towards peace. The idea behind this project is very much rooted in what really Fair Trade means. Peace can be reached trough work, from this assumption a small Italian NGO’s, Vento di Terra and a Fair Trade Cooperative, Nazca, started a shoemaking workshops in Palestine two refugee settlements near Jerusalem and Ramallah. Their presence at Tutta un Altra Festa, yearly Fair Trade event in Milan, is always a positive sign for the entire italian Fair Trade scenario, showing that new and challenging initiatives are possible and properly welcome by World Shops and costumers.

The production is arrived now to its second season and thanks to an Italian shoe expert, started to mode a little further, introducing new colours beside the leather ones and new products.

The potential and the capacity this project are promising, now it is time to consolidate business channels and find new markets to keep production going, introducing a winter collection and implementing always new innovative products.

You can find Impronte di Pace sandals and accessories in most of Italian Fair Trade Shops and online

Eccentric Fashion – sustainable production out of the box

Eccentric Fashion – sustainable production out of the box

This is the title of a conference that will take place on the 6th of May in Milan at the Catholic University. Starting from the sustainability and responsibility values typical of the direction taken by different brands, cooperatives and companies in these last years as result of a research of materials and techniques with low impact on environment and human rights, this conference wants to begin a discourse on unusual forms of creativity, suggesting possible new scenarios. Few examples of practices in this direction, diffused on the italian territory, will be presented:

  • three jail cooperatives: Alice Ecolab from Milan, Officina creativa from Lecce
  • one cultural association from the Turin local detention center: la casa di pinocchio
  • one cooperative working with psychiatric cases: UrOBuro from Milan
  • and the brand Cangiari part of a social consortium working with mafia confiscated goods
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