Posts Tagged ‘ organic cotton ’

Altriluoghi: “This is not fast fashion! Proudly made in Italy.”

Ambitious yet respectful of the future, this the programme Altriluoghi has.

To try to strike the balance between new basic and new luxury might seem difficult but the use of the best fair trade organic cotton and a substantial dose of creativity just did the trick.

T-shirts, hoodies and underwear, with irony and bright colours (rigorously eco or even vegetable), this is the range Altriluoghi offers. Each piece has his story to tell his background that makes it interesting, attractive and desirable.

Everything is communication and for Altriluoghi this is the first message. All products speak about themselves about all production and buying choices behind them.

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Filo – a fair of threads

Fashion Weeks are still on, but the textile industry cannot wait, another circle of production has to start.
Trends have been already set, ideas have been already developed, so it is time for the yarn industry to meet their costumares, the textile producers, with their new yarns for Spring Summet 2014.
FILO – International Yarn Exhibition is a fixed appointment since many years now. It gathers in Milan more then 80 yarn producers from Italy and abroad with an increasing number of foreign exhibitors and visitors.


As usually also this 38th edition saw the presence of many sustainable products presented by almost a quarter of the companies, with an increased visibility. Many the posters and banners stating the sustainability either of the processes or of the raw materials with special attention to both the environment and the society.
This is indeed a positive sign hoping that this newly acquired input in communication will pass on to the next fase in the textile chain to reach all levels in it.
Interesting the increased use of Tencel and Modal Edelweiss in different productions and mixes. Many the companies that focused on Organic Cotton and Fair Trade Cotton giving to the buyers a large choice for both knitting and weaving. Also other natural fibres were strongly present, above all Ramiè and Hemp. Recycling is a theme touched only by a few of the exhibitors but with an interesting range of products from R-PET from plastic bottles to Recycled Cotton.
Many the international certifications presented by the producers, worth to be mentioned the “Made in Green” one.

Made in Green is a triple certificate that is unique in Europe and has been created and applied by the Textile Technology Centre, AITEX. The label certifies all manufacturing processes in three aspects: health, environmental protection and the universal human rights of workers and which, in addition, decrees that any company or product bearing the “made in Green” certificate is free of harmful substances and that the goods have been manufactured respecting the environment and the workers human rights. (from www.madeingreen.com)

Pitti Uomo & sustainable brands

Time passes really quick and also the gap between posts grows…

And the season for fashion show is back, as usual everything starts from the man collections and of course Pitti Uomo in Florence leads the way in time, style and business!

Browsing the exhibitors list we find many different sustainable brands, few new ones and others usual suspects…

Edun will present their entire collection where the “Made in Africa” line is the most attractive.

Already met in White and other shows, Claudio Cutuli with their vegetable dyed scarfs and the recycling mastes of Silent People and Saisei.

Also focusing on recycled materials Momaboma and Fondo 9 will present their accessories collections.

Different styles and looks, from basics to casual to formal for Alternative Apparel, Haikure and Uniforms for the Dedicated 

Numbers of sustainable exhibiters are growing as well as the undiscussed importance of this event in the fashion calendar.

But let’s not forget shoes and is nice to see Veja with their fair trade sneakers and accessories in an Italian show.

Sustainable Fashion: an industry R-EVOLUTION – first impressions

Yesterday in the very centre of Milan, in an historical and beautiful building, took place an interesting and important conference entitled “Sustainable Fashion: an industry R-EVOLUTION” organized by Camera della Moda – the Italian Fashion Chamber” – and the British Consulate General in Milan with the support of ISKO – a Sanco Group Company.

The idea was to bring together some of the most important Uk based and Italian initiatives from an industrial and an academic point of view and at look at figures and data coming from different surveys and case studies.

Here a list (in Italian) of the different interventions.

It is well known how crucial is terminology when talking about Sustainability and that this is an unsolved issue.

Nevertheless it was undoubtedly a surprise to understand that for “Camera della Moda” sustainability is a question of environmental respect, omitting completely the social component of the discourse.

Many and interesting have been the case studies presented by both profit and non-profit organizations, locally as well as globally.

There was the chance to know the progress made by large corporates like Gucci in terms of sustainability, maybe they are still making small steps but with great intent and commitment to have a dialogue with the stakeholders. Hopefully these will soon concretize.

Very interesting to understand how sharing a common vision could bring two important industries in the Denim World to create a brand that keeps sustainability and transparency at its core. In this way it was born and continues to be developed Haikure, good, well dome and beautiful jeans.

Two phrases are emblematic of the Sate of the Art in terms of Sustainability in Fashion between the Italiand and the British scenario.

Anna Zegna – VicePresident of the “Camera della Moda” – stressed that it is time to create a table where to find a definition of sustainability for Italian Fashion.

On the other hand the British University representatives while presenting themselves and their work explained that are now more then 15 years since in the UK both the academic and the industrial world have started talking about this.

Une detail above all. While presenting the history of sustainable fashion in the UK, Rebecca Earley – Director of the Textile Futures Research Centre at Central Saint Martins – and Dilys Williams – Director of the Centre for Sustainable Fashion at the London Collage of Fashion – of course used a beautiful picture of a Katharine Hamnett campaign where t-shirt become a strong social communication vehicle. This very t-shirts are now eventually arrived also in Italy thanks to a collaboration between the designer and Coop supermarkets (see a previous post for details). Pity that such a praiseworthy, hopefully ground breaking, initiative is arrived with at least 20 years of delay.

Katharine Hamnett for Solidal Coop – a fair trade project

From today in all Coop supermarkets all over Italy is much easier to be ethical in style.

From the large and catchy phrases on the t-shirts the most fashionistas clients could guess that only a designer like Katharine Hamnett could have backed such an idea.

YOU/ME, STOP AND THINK, TOGETHER IS POSSIBLE, KNOWLEDGE IS POWER, SAVE THE FUTURE, GENIUS, LOVE

Solidal Coop is a known brand and identifies their sustainable products since few years now. This time they did it all. They put together great design, organic cotton and fair trade for both the textile and clothes production. Really a nice job.

Sustainability in January fashion and textile shows

Pitti Uomo: it is undoubtedly one of the most important male fashion shows, but it is slow in embracing the arguments of sustainable fashion. Are just a few the brands who use their choices in this direction as pillars of their communication strategy. Consequently we can meet only few sustainable collections. Among them: the Italians of 500gr with their new 100% recycled wool collection (at their second year); Uniforms For The Dedicated with an increased use of sustainable materials – from 21 to 51% – including hemp, recycled cotton and pet, nuts instead of horn buttons etc.; Cushe, a british footwear company, increases their sustainable offer with Shucoon a sport shoe realized according to their new project C.L.I.M.A.T.E. – Containing Low Impact Materials And Thinking Environmentally; and Landini, in collaboration with ASAP – as sustainable as possible, presented a new line of extra-light scarves in pure cashmere dyed with natural colours from herbs, roots and leaves in full respect of the environment.

Pitti Bimbo: Also this season the organizers proposed EcoEthic section dedicated to those kids collections where ethics and eco-sustainability are basic elements. Here we find brands from all over the world that use organic and sustainable materials respecting the environment and the people, contributing, with a certified supply chain, to support local productions and small communities. The brands are: Alta Rosa, Corral de Pollitos, Frilo Swiss-made, Inch Blue, Kidiwi, Kite, NaturaPura, Nixie Clothing, Paola Maria, Småfolk, Stregatoccacolore, Veja.

Pitti Filati: It seamed clear after July edition, that attention to sustainability would have been a common theme through out the event. Unfortunately we noticed that the section dedicated to these issues is no longer present. Among the exhibitors already there in July, at the moment only Tintoria di Quaregna is present. Of course there will be many recycled wool producers, but how many will focus on the sustainability aspect of their work in their communication and sales strategy?

Who’s Next Paris: the continuous rush to anticipate the collection presentations brought the WSN Developpement group to move Who’s next event from the usual February and September to January and July, more and more distant from the catwalks week. This radical change and the acquisition of Pret a Proter Paris has signed the end of So Ethic, one of the most important sections dedicated entirely to sustainable fashion in an event of this kind.
Despite all what has not change is the number of sustainable brands, stating once for all, that dedicated events are on one side very important and interesting for press, public and brands, but on the other side not necessarily the best form of promotion and selling.
Many the brands, some italians too, present at Who’s Next different shows: L’Herbe Rouge, Les Racines Du Ciel, Misericordia, Komodo, Veja, Tudo Bom?, Toms, Ombre Claire, Pachacuti, Po-Zu, Swedish Hasbeens, and the italians Dalaleo, Hell’s Kitchen and for sure many others.

A special note deserves the Dutch project Green Orange that also for this season brought a growing number of young designers and brands from the Nederlands to the Paris event. They are 28 companies that supported by the Dutch government represent the sustainability avant-garde of Dutch design. Among the others Elementum by Daniela Pais, Studio Jux, YXN, Lonits of Holland.

Berlin: The Berlin Fashion Week is monopolized by the usual two largest events – Premium and Bread and Butter – but sees, in this edition more the ever, a flourishing of small and medium events distributed though out the city, Some are new others well established and in this scenario sustainable fashion has a role anything but marginal.
GreenShowroom confirms it’s reached maturity welcoming a limited but well selected number of brands where luxury and sustainability are deeply interconnected. Stands out the presence of Stewart+Brown, american organic cotton pioneers at what it’s probably one of their first shows in the old continent. Other participants were: Reet Aus, Royalblush, and the Italians of Right as Rain.

Ethical Fashion Show Berlin: For sure the absolute new entry in this Berlin Fashion Week edition. It is the second event that Messe Frankfurt dedicates to sustainable fashion in town, after GreenShowroom. It is as well the first real experiment in exporting from Paris the event created by Isabelle Quéhé back in 2004, not considering the partially unsuccessful attempt in Milan in February 2009. Within the list of the exhibitors some well known brands like *MILCH, Elementum, Studio Jux, Komodo, Hemp Age, Helvetas e Banuq by Atelier Awash and few interesting new faces like the underwear of BUTTWRAPBERLIN and the organic collection with mongolian inspiration of ‘room to roam’.
The presence of sustainable brands does not end with the two dedicated shows, but invades slowly and relentlessly all other fashion events. To conduct the visitors in this journey one guide above all: Berlin Fashion Week Eco Guide realized by Beyond Berlin an agency for sustainable fashion and lifestyle. Many the brands already present at the Paris shows as well as the well established and interesting ones from People Tree, to the Italians of Reale; from Noir to Nudie Jeans, all together more then 100 brands distributed in 8 events.

QuitAndMove … towards sustainable fashion!

Compromises are often given as an excuse for not taking into consideration sustainable practices in fashion industry. Of course style must come at first while materials and people must follow.

This is proved wrong once for all by QuitAndMove in their choices and collection. Their “Organic Style” merges at its best a fresh, unique and cosmopolitan design with all principles of Sustainable Fashion. Everything is certified, transparent and beautiful, the cotton they use is organic as well as threads and embroidery, the dyes are eco-frindly and the manufacture is local.

All this results in a growing collection of basic t-shirts, tank tops and underwear for a young “guys ready to open their minds to new territories, places, cultures and fun”.

Pictures taken in the backstage of the Mercedes Benz DFashion Mexico PE 2011, where QuitAndMove was present in collaboration with Love is Back. Pictures by Gerardo Maldonado, styling by Luis Chaylian, (QuitAndMove fashion designer). Here the runway video: http://youtu.be/VKWfAwbyT_s?t=2m24s

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