Posts Tagged ‘ Pitti ’

Pitti Uomo & sustainable brands

Time passes really quick and also the gap between posts grows…

And the season for fashion show is back, as usual everything starts from the man collections and of course Pitti Uomo in Florence leads the way in time, style and business!

Browsing the exhibitors list we find many different sustainable brands, few new ones and others usual suspects…

Edun will present their entire collection where the “Made in Africa” line is the most attractive.

Already met in White and other shows, Claudio Cutuli with their vegetable dyed scarfs and the recycling mastes of Silent People and Saisei.

Also focusing on recycled materials Momaboma and Fondo 9 will present their accessories collections.

Different styles and looks, from basics to casual to formal for Alternative Apparel, Haikure and Uniforms for the Dedicated 

Numbers of sustainable exhibiters are growing as well as the undiscussed importance of this event in the fashion calendar.

But let’s not forget shoes and is nice to see Veja with their fair trade sneakers and accessories in an Italian show.

Approaching Milan Fashion Week

Fashion season in reaching its climax in these weeks, after the great beginning in north of Europe is now time for New York and Milan. For sure Sustainability is receiving a privileged place in these season and the large amount of articles and reportages issued are a proof of it.

This morning with a press conference at Milan Municipality the upcoming edition of White Milan was lunched. In the opening words of Stefanio Boeri – municipal councilor for culture – he clearly stated that Milan must be proud and attentive to Fashion, Creativity and Sustainability as expression of culture and business. This lead the speech of Massimiliano Bizzi – White Group President – in introducing all aspects of this season edition of the show.

Saisei

Saisei

Of course the section White Goes Green with C.L.A.S.S. is the sustainability manifesto of this event, without forgetting that are many the exhibitors who will take part in the other areas of White, mixing themselves with all the other brands and excelling in terms of design and research. From Dalaleo to km/a , from Silent People to Saisei, from Regenesi to Giulia Rien à Mettre – moving to white from Touch! Neozone Cloudnine.

This season the Pitti Immagine organized event will host for the second time Green Closet, event dedicated to UK Ethical Fashion, organized by the British Consulate General Milan and UK Trade & Investment (UKTI). All together there will be represented some 15 brands – individually, by distributors or collectives – with the special by Vivianne Westwood with her bags collection produced for the Ethical Fashion Africa Project.

White and its sustainable partner C.L.A.S.S. will also go international and in these next days will start a new adventure in New York part of the Fashion Week and liked to Fashion Coterie. A total of 50 brands – 3 under the umbrella of White Goes Green with C.L.A.S.S. – and a special event, a panel organized by Parsons The New School for Design on “Rethinking Fashion: Design Responsibility”. To introduce this at the press conference was present also James Mandolia, Fashion Marketing Director at Parsons.

Sustainability in January fashion and textile shows

Pitti Uomo: it is undoubtedly one of the most important male fashion shows, but it is slow in embracing the arguments of sustainable fashion. Are just a few the brands who use their choices in this direction as pillars of their communication strategy. Consequently we can meet only few sustainable collections. Among them: the Italians of 500gr with their new 100% recycled wool collection (at their second year); Uniforms For The Dedicated with an increased use of sustainable materials – from 21 to 51% – including hemp, recycled cotton and pet, nuts instead of horn buttons etc.; Cushe, a british footwear company, increases their sustainable offer with Shucoon a sport shoe realized according to their new project C.L.I.M.A.T.E. – Containing Low Impact Materials And Thinking Environmentally; and Landini, in collaboration with ASAP – as sustainable as possible, presented a new line of extra-light scarves in pure cashmere dyed with natural colours from herbs, roots and leaves in full respect of the environment.

Pitti Bimbo: Also this season the organizers proposed EcoEthic section dedicated to those kids collections where ethics and eco-sustainability are basic elements. Here we find brands from all over the world that use organic and sustainable materials respecting the environment and the people, contributing, with a certified supply chain, to support local productions and small communities. The brands are: Alta Rosa, Corral de Pollitos, Frilo Swiss-made, Inch Blue, Kidiwi, Kite, NaturaPura, Nixie Clothing, Paola Maria, Småfolk, Stregatoccacolore, Veja.

Pitti Filati: It seamed clear after July edition, that attention to sustainability would have been a common theme through out the event. Unfortunately we noticed that the section dedicated to these issues is no longer present. Among the exhibitors already there in July, at the moment only Tintoria di Quaregna is present. Of course there will be many recycled wool producers, but how many will focus on the sustainability aspect of their work in their communication and sales strategy?

Who’s Next Paris: the continuous rush to anticipate the collection presentations brought the WSN Developpement group to move Who’s next event from the usual February and September to January and July, more and more distant from the catwalks week. This radical change and the acquisition of Pret a Proter Paris has signed the end of So Ethic, one of the most important sections dedicated entirely to sustainable fashion in an event of this kind.
Despite all what has not change is the number of sustainable brands, stating once for all, that dedicated events are on one side very important and interesting for press, public and brands, but on the other side not necessarily the best form of promotion and selling.
Many the brands, some italians too, present at Who’s Next different shows: L’Herbe Rouge, Les Racines Du Ciel, Misericordia, Komodo, Veja, Tudo Bom?, Toms, Ombre Claire, Pachacuti, Po-Zu, Swedish Hasbeens, and the italians Dalaleo, Hell’s Kitchen and for sure many others.

A special note deserves the Dutch project Green Orange that also for this season brought a growing number of young designers and brands from the Nederlands to the Paris event. They are 28 companies that supported by the Dutch government represent the sustainability avant-garde of Dutch design. Among the others Elementum by Daniela Pais, Studio Jux, YXN, Lonits of Holland.

Berlin: The Berlin Fashion Week is monopolized by the usual two largest events – Premium and Bread and Butter – but sees, in this edition more the ever, a flourishing of small and medium events distributed though out the city, Some are new others well established and in this scenario sustainable fashion has a role anything but marginal.
GreenShowroom confirms it’s reached maturity welcoming a limited but well selected number of brands where luxury and sustainability are deeply interconnected. Stands out the presence of Stewart+Brown, american organic cotton pioneers at what it’s probably one of their first shows in the old continent. Other participants were: Reet Aus, Royalblush, and the Italians of Right as Rain.

Ethical Fashion Show Berlin: For sure the absolute new entry in this Berlin Fashion Week edition. It is the second event that Messe Frankfurt dedicates to sustainable fashion in town, after GreenShowroom. It is as well the first real experiment in exporting from Paris the event created by Isabelle Quéhé back in 2004, not considering the partially unsuccessful attempt in Milan in February 2009. Within the list of the exhibitors some well known brands like *MILCH, Elementum, Studio Jux, Komodo, Hemp Age, Helvetas e Banuq by Atelier Awash and few interesting new faces like the underwear of BUTTWRAPBERLIN and the organic collection with mongolian inspiration of ‘room to roam’.
The presence of sustainable brands does not end with the two dedicated shows, but invades slowly and relentlessly all other fashion events. To conduct the visitors in this journey one guide above all: Berlin Fashion Week Eco Guide realized by Beyond Berlin an agency for sustainable fashion and lifestyle. Many the brands already present at the Paris shows as well as the well established and interesting ones from People Tree, to the Italians of Reale; from Noir to Nudie Jeans, all together more then 100 brands distributed in 8 events.

Ethical Kids Fashion @ Pitti Bimbo

Also in the 73rd edition of Pitti Bimbo there will be an interesting section for eco-ethical kids clothing. This prestigious kids fashion show, opening in Florence from June 23rd to the 25th, will guest in the central pavilion all eco-ethical collections from famous italian and international brands.

EcoEthic at Pitti Bimbo is the expression of the eco-evolution of baby fashion, a selection of collections that have chosen ethics and eco-friendliness as their cornerstone. These are companies from all over the world that use organic and bio materials produced with respect for nature and as part of a supply chain that protects local products and small communities as well as safeguarding the planet.
PITTI IMMAGINE 

Here the brands of the EcoEthic sections, an interesting mix of Italian and European companies presenting organic and hand made kids clothes and accessories:

Bubino – Fatto con amore in Italia

Frilo Swissmade

Jolie Poupée

Inch Blue

Katvig

Kidiwi

Kite

Mon Petit Bébé

Naturapura

Paola Maria

Vincent et Olive

IL BELLO E IL BUONO: le ragioni della moda sostenibile (The Beautiful and the Good: reasons for sustainable fashion)

The Beautiful and the Good is a book by Maria Luisa Frisa and Marco Ricchetti.

Maria Luisa Frisa is now the director of Fashion and Design course at IUAV in Venice.
Marco Ricchetti is an economist, CEO of Hermes Lab and lecturer in Economy of Fashion at IED Milano.

The official launch will be the occasion for a very interesting talk on sustainable fashion with few of the most influent people within the Italian Fashion System. The presence of the authors alongside Anna Zegna, vice-president of the Camera Nazionale Della Moda Italiana (Italian Fashion Chamber), Michele Tronconi, president of Sistema Moda Italia (Italian Fashion System), Raffaello Napoleone, Pitti Immagine – CEO, and others will give to the presentation of the book an interesting perspective. The chance will be not only to talk about materials, certifications and ethics but also, and substantially, about esthetics and markets, two basic arguments if we want Sustainable Fashion to continue experimenting, innovating and bringing success and work to different sectors of the Textile and Fashion Industry.

the appointment is for June the 7th, 11am, at Tremelloni/Politeca Library of Politecnico di Milano/Bovisa Campus, Via Durando 10 – 20158 Milano.

Eco Fashion @ Pitti Immagine Uomo

The 79th edition of Pitti Immagine Uomo just ended with a successful increase of foreign buyers (+9%) from some 100 countries. Over 1000 brands and collections were presented and more the 30000 people visited the fair.

The presence of Sustainable Fashion projects was noticed by the media and by many buyers. Worth to be mentioned especially two new eco-friendly brands, both Made in “Tuscany” and originated from the century old local tradition of Teased Wool. This process starting from existing fabrics, regenerates wool through carding, so 100% recycled wool.

500gr

  • 500gr presented a young and dynamic collection, mainly jackets and shirts in bright colours.
  • Rigenius new born brand outcome of the collaboration between Landi Confezioni and Com.i.stra. An innovative collection where the entire life cycle of the material stays with-in the firm, from the used clothes to the regenerated wood to the new garment.
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