Milan Design Week: John Malkovich and Cardato Regenerated CO₂ Neutral
The second event visited for this 2011 Milan Design Week has been the presentation of a few projects installations and products together at the Milan base of the Pecci Contemporary Art Museum of Prato.
The idea was to show the excellence Made in Prato where style and environment are founding criteria. Beside the presentation of a special Design Week issue of Eco_Design, interesting magazine on sustainability, living, design and energy, OpificioJm and Rebecca guested John Malkovich there to present his new clothes collection Technobohemian and a preview of Rebecca by John Malkovich jewellery line.
The ex-industrial space of the Pecci Museum was the prefect setting for different installations dedicated to the “0Km – zero kilometer” design, realized with the products present at OpificioJm.
What was really interesting was the presence of the Prato Chamber or Commerce with their certification label Cardato Regenerated CO₂ Neutral: the first textile products certified “Zero Emission”, outcome of 21 Prato based companies engagement and creativity. The certification can be applied only to really produced fabrics that comply to the following criteria:
- produced in the Prato Textile District
- realized with at least 70% of recycled material (clothes or textile industry waste)
- have cancelled their Carbon Footprint by purchasing Carbon Emission Credits from the Chamber of Commerce.
The estimate is that yearly some 20.000 tons of wool material is recycled in the area giving to Prato practically a world wide monopole in this field. 
Ethicalista 