Posts Tagged ‘ YOJ ’

Milan Fashion Week: en-YOJ, a/w 11-12 new collection

Milan Fashion Week this year renamed Milan Fashion City managed to finally gather under one single “umbrella” all different events, fairs, catwalks and presentations. This busy and intense calendar offer few occasions to admire the new collections of Ethical Fashion brands.

Let’s start with YOJ by Laura Strambi: 

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Details, research and design are the key elements of this new collection. The graphics printed on silk dresses and blouses, also in a limited painted edition, are smooth and soft as the fabric that carries them. The neck line falling all the way to the front moves the artist work, giving to it always a new look. The use of abaca and sophisticated but traditional scottish wool gives to the entire range of clothes both a soft and rough touch that meets very gently.