Eco Fashion @ Pitti Immagine Uomo

The 79th edition of Pitti Immagine Uomo just ended with a successful increase of foreign buyers (+9%) from some 100 countries. Over 1000 brands and collections were presented and more the 30000 people visited the fair.

The presence of Sustainable Fashion projects was noticed by the media and by many buyers. Worth to be mentioned especially two new eco-friendly brands, both Made in “Tuscany” and originated from the century old local tradition of Teased Wool. This process starting from existing fabrics, regenerates wool through carding, so 100% recycled wool.


  • 500gr presented a young and dynamic collection, mainly jackets and shirts in bright colours.
  • Rigenius new born brand outcome of the collaboration between Landi Confezioni and Com.i.stra. An innovative collection where the entire life cycle of the material stays with-in the firm, from the used clothes to the regenerated wood to the new garment.
  1. January 24th, 2012

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